Ghanaian suede boots brand Warm Their Feet has launched an open shop with the aim of making quality desert boots more accessible to brand patrons. Located on the Madina New Road, 200 meters from the Rawlings Circle and opposite P-Cular Heights, the WTF shop is a 500m2 branded open space. It is the company’s official display and purchase point for all of its assorted Ghanaian-hand-crafted boots. At a brief event characterized by a public exhibition to mark the opening of the shop, Founder and Chief Executive Officer of the company Noel Nutsugah his firm has previously been using online platforms in marketing and selling the products. “We thought that the time is right to expand our frontiers by providing this open shop as an added commitment to our patrons and customers. We want them to be able to come and sample their favourite boots and chose from the varieties that we have.” The launch event attracted elite professionals, notably media personalities, who expressed delight at the quality of products and ambience of the shop. ”The feel of this place is great. It looks like a lot of thinking went into creating and branding this place and the product packaging. I am even more excited about the quality of the boots. It has an excellent finishing which is missing from a lot of the other Ghanaian shoes on the market. I love it,” remarked Johnnie Hughes, host of TV3’s New Day and GMB programs. In a related development, the company has also announced two digital initiatives; a minimalist website and a dedicated Mobile Money Number and ID that allows customers to make payment for their boots at a reduced transactional charge. Customers and patrons can now visit www.warmtheirfeet.com to learn more about the initiative, inspect their favourite boots and even place an order. It is expected that the open shop coupled with the website and added payment system, will provide convenience for customers of the shoe brand.