TV3 Ghana’s official Twitter account reached a significant milestone on Monday as it surpassed 2 million followers.
The account, created in May 2014 as the social media arm of the free-to-air television network and a member of the leading media network Media General Ghana Ltd, has consistently provided informative, entertaining, and engaging content to its audience on the microblogging platform.
Despite the challenges faced during the rough second quarter of April 2023, when Twitter’s CEO, Elon Musk, removed the check marks from the profiles of users who used to receive them for free, including media organisations, celebrities, journalists, and politicians, TV3’s Twitter account continued to thrive and remained a trusted source of authentic and unbiased information.
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The journey to achieving this significant milestone has not been without its obstacles. Since its early days, TV3 has worked diligently to establish its presence on Twitter, consistently delivering the best content to its followers. “The journey to building the number 1 media brand in Ghana has been a long and challenging one, but it has also been incredibly rewarding. This success is due to the hard work and dedication of our employees, as well as the support of our loyal viewers and listeners,” the General Manager of MG Digital said in a statement.
In an era dominated by digital misinformation and fake news, TV3’s social media team has demonstrated resilience and determination as they navigate the competitive landscape of breaking news. Despite the challenges faced, TV3 has remained steadfast in delivering accurate and timely information to its audience.
We are back tonight on #PMXtraSpaces 🔥🔥
Looking forward to an exciting Friday night party! What are we to expect?
— #TV3GH (@tv3_ghana) May 26, 2023
The Social Team Lead for TV3, Michael Ofosu expressed pride in the achievement, stating, “reaching 2 million followers demonstrates our strong and engaged audience, a key metric for success in the industry. It also signifies our ability to reach a wider audience and make a greater impact on the industry.”
Over the past 9 years, TV3 has utilized its social media channels to offer viewers and followers a diverse range of exciting content and activities.
📍Calling all music lovers and VGMA fans!
Join us on our Twitter Spaces to chat about the biggest night in Ghanaian music! Share your thoughts, predictions, and favorite moments with us and let's celebrate our amazing artists.#VGMAonTV3 #3Entertainment pic.twitter.com/EapyHhJUDX
— #TV3GH (@tv3_ghana) May 4, 2023
The General Manager of MG Digital extended gratitude to the team, stating, “2 million followers on Twitter! Again the only media organisation to hit that threshold. I am incredibly proud of the fact that we have reached 2 million followers on Twitter. This is a testament to the hard work and dedication of our social media team, as well as the support of our loyal followers.”
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TV3 Ghana’s achievement of reaching 2 million followers on Twitter signifies its commitment to delivering high-quality content and maintaining a strong connection with its audience.
“Reaching this milestone is a significant achievement for our company, and it shows that we are leading the way in terms of social media engagement. Our standing in the industry is now even stronger than before,” the GM added.
TV3 Ghana remains dedicated to informing, entertaining, and engaging its followers across various digital platforms.