Johnnie Walker, the world’s number one Scotch whisky, has deepened its commitment to environmental sustainability in Ghana by planting 6,500 trees in the Chipa Forest Reserve, as part of the brand’s third consecutive reforestation effort in partnership with the Forestry Commission of Ghana.
This year’s tree-planting initiative, launched under the national “Tree for Life” theme, also commemorates the 65th anniversary of Guinness Ghana, making it both a celebration and a call to action for sustainable business practices.
Since 2023, over 2,000 trees have been planted across the Chipa Reserve. T
his year’s bold new target of 6,500 trees reflects Guinness Ghana’s broader Society 2030: Spirit of Progress agenda and commitment to restoring ecosystems while tackling climate change.
The initiative prioritizes ecologically valuable species such as Mahogany, Acacia, and Rain Trees, which are crucial to enhancing biodiversity, restoring soil health, and supporting long-term environmental resilience.
What distinguishes this project is its continuous care model. Each year, Johnnie Walker returns to assess the survival rate of planted trees, replacing those lost to natural threats like fire or drought. This hands-on stewardship ensures the reforestation efforts have lasting impact.
Felicite Nson, Managing Director of Guinness Ghana, stressed the importance of collective environmental responsibility:
“We’re proud of the bold steps we have taken to be sustainable by design through reducing carbon emissions. The future of our communities and planet depends on our action.”
Estella Muzito, Marketing & Innovations Director, added:
“Johnnie Walker’s decision to step out of the box is more than a brand statement—it’s a mission to make real, lasting impact. From reducing waste to restoring forests, we’re walking the talk.”
As the brand continues its “Keep Walking” philosophy, the tree-planting project stands as a living symbol of progress—one tree and one step at a time toward a greener, more sustainable Ghana.
