One of South Africa’s premium wine brands, Boschkloof, has officially launched onto the Ghanaian market with a call for responsible alcohol consumption.
The Chief Executive Officer of Boschkloof Wines, Jacques Borman, made a strong case for responsible drinking during a wine-tasting session held at Golden Tulip Hotel in Accra on Tuesday.
He said the company was not only concerned about consumption of its products but also the health of the people, indicating that is the best way to ensuring continuous patronage.
“As a leading wine company interested in growth, we are also concerned about the consumption of our products to safeguard the health of consumers, because it is only when the consumers are healthy that they can work, make profits and afford our good wines,” he said.
Guests, including expert wine-tasters and retailers, praised the quality of the range of products from the Stellenbosch-based wine company.
General Manager for Klass-One Investments, sole importers and distributors of Boschkloof wines, Jennifer Dodoo, said the company is proud to be associated with Boschkloof wine, which she said is top quality.
She also reiterated the call for responsible drinking, adding that “although wine has been proven to have some health benefits, Klass-One Investments does not endorse its immoderate indulgence”.
She added “Boschkloof Wines are strictly not suitable for persons under 18 years of age.”
Klass-One Investment introduced Boschkloof Wines to the Ghanaian market in June 2019.
The brand comes in four blended products, namely Cabernet Sauvignon/ Merlot, Sauvignon Blanc, Red Blend and White Blend.