Ghanaian Highlife artiste Bisa Kdei has said some promoters’ unfavorable views toward the business have hindered the growth of Ghanaian music, especially on the international scene.
Bisa Kdei contends that it is unfair to dismiss Ghanaian music’s quality while ignoring the artists’ dedication to honing their profession.
In an interview with Accra FM, Bisa Kdei stressed that Ghana did not make the most of the many chances the Year of Return project offered to promote its music.
“During recent Year of Return events, I felt we didn’t utilize them effectively. There were instances where international visitors came to experience Ghanaian music but ended up being exposed to other genres instead,” he remarked.
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Bisa Kdei further stressed that the music industry’s growth has been hampered by the disparaging actions of some promoters, which has made investors reluctant to support it.
“Some promoters claim that no Ghanaian artist can fill the O2 Arena, continuously undermining the efforts of Ghanaian artists. Let’s highlight the positives to inspire others to excel. No one should disparage our music because some foreign artists even come to Ghana to learn,” he asserted.
Bisa Kdei has currently released a new song “Medaase,” that is gradually becoming well-known around the country.