Executive Director of Global Info Analytics Musah Danquah has shed light on the company’s role and methodologies used for the recent poll on the general elections to be held on December 7, 2024.
According to him, the Global Info Analytics is not a think tank but a private company specializing in political risks forecasting for investor clients, not only within Ghana but across Africa and beyond. He clarified that their polling activities are integral to their work, ensuring they provide accurate data to both Ghanaians and investors.
“We are not a think tank. We are a private company and as part of our work that we do, we do what we call political risks forecasting for investor clients. Not only in Ghana but also across Africa and many other places. And the work that we do requires us to do this polling. So what we give to Ghanaians for free is a byproduct of what we are considered to do as a company, so we cannot mislead Ghanaians and mislead investors who buy data from us. So that is the point people should understand” he stated in an interview with Helen Appiah-Ampofo on 3FM Sunrise Morning Show on April 9.
Regarding the methodology employed in their polling, Danquah highlighted the use of mathematical formula and statistical principles to determine sample sizes. He noted that, “There are laid down formula that have been prescribed for use to calculate the sample size, and the size we had this time was 6,128 Ghanaian citizens who are of voting age. This number was selected based on the following parameters that are possibly going to be about 18.5 million voters by the next election. So we must base the samples on the estimated people who will be registered to vote” he explained.
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Danquah revealed some core questions they ask during polling, including inquiries about the country’s direction, presidential performance, corruption, standard of living, and voter intentions. He noted that they also incorporate burning issues, such as the LGBTQ bill, to gauge public sentiment accurately.
“We have what we call our standing questions that we ask regardless of when we are polling. These are the questions around the direction of the country. They approve the president’s performance, corruption in the country today, standard of living of voters, and we also ask them about who they intend to vote for, so these are the core questions we do ask. But if there are burning issues in that country that we need to assess what is going on, we do add them as well” he added.
Regarding voter intentions, Danquah disclosed intriguing insights into regional preferences. “In Greater Accra, 73% intend to vote for John Mahama, with a significant 21% for Bawumia and 5% for Alan. Conversely, the Central Region shows a closer race, with 51% favoring Mahama and 45% for Bawumia.”
Further analyzing regional dynamics, Danquah detailed support levels for other candidates. Notably, Nana Kwame Bediako receives substantial backing from the Eastern Region, while Bawumia garners significant support from the Ashanti Regio.
“22% of Bediako votes comes from the Eastern Region. Those who said they intend to vote for him when you put them together nationally 22% of them are from the Eastern Region, 17% of them are from the Ashanti Region. Now if you look at Bawumia, 28% of his votes come from Ashanti region, 12% Central Region, and Eastern Region contributes 13%. And if you come to John Mahama 28% of his total votes that he’s getting comes from Greater Accra Region, Ashanti 10%, Central 9%, Volta 9%, Northern region 8%” he asserted.
By Joselyn Kafui Nyadzi