For the past 13 years, TV3’s Ghana’s Most Beautiful pageant has been the torchbearer when it comes to using beauty to project Ghanaian values and culture.
Due to the quality of production and competitiveness of the reality show, Ghana’s Most Beautiful, some will just say GMB, has been a consistent chart-topper and 2020 will definitely not be different.
For those who may not know, Ghana’s Most Beautiful, organised by Ghana’s biggest and best television station TV3 is a beauty pageant that educates Ghanaians and the global community about the various cultural values and heritage in the 16 regions of Ghana.
The aim of the pageant is to promote development through culture and unity.
From its inception in 2007, which was won by Ama from the Central Region, the pageant has crowned a bevy of queens who have gone on to make great impacts in the promotion and development of the culture of Ghana.
For a quick refresh, Adoley from Greater Accra Region won the pageant in 2008, Nasara from Northern Region in 2009, Nana Ama from Eastern Region in 2010, Akua from Ashanti Region in 2011, Emefa from Volta Region in 2012, and Poka from Upper East Region won the crown in 2013.
Baciara from Upper West Region took over the mantle in 2014, Esi from Central Region in 2015, Yaaba from Western Region in 2016, Zeinab from Northern Region 2017, Abena from Eastern Region in 2018 and Ekua Central Region in 2019.
Who takes over from Ekua?
After weeks of scouting and auditioning prospective candidates, by celebrity judges Lydia Forson, Prince David Osei, Salma Mumin, and Adjetey Anang, 16 hopefuls will be unveiled on Sunday live on TV3 to vie for this year’s crown.
The 16 will take part in 13 weeks of adrenaline-driven competitions mixed with creativity, eloquence, intelligence, emotions, and evictions.
The theme for this year’s edition is: ‘Uniquely Ghanaian, Exceptionally African’ and a search for a lady who is bold, intelligent, beautiful, charismatic, and understands the essence of being a Ghanaian woman and an African at large.
As promised by TV3, GMB 2020 will see the cultural display, fun, excitement, glitz, and glamour usually associated with the pageant being taken a notch higher.
TV3 is obviously aware of the difficult times Ghana and the world at large find itself in – the Covid-19 pandemic.
Touching on the pandemic and GMB this year, General Manager of Media General Television Francis Doku said: “We are aware of the difficult times in which we find ourselves in due to the coronavirus and as organisers of the most sought-after beauty reality show in Ghana, we will ensure the content reflects these unusual times amidst all the fun and excitement.”
He added: “We owe it a duty to our viewers and all Ghanaians a duty to use this very popular platform to contribute our quota to the fight against coronavirus. We will use GMB to amplify the #KickOutCovid campaign to sensitize the masses on the virus and the safety protocols and other approaches.”
The official launch event – to be hosted by Johnnie Hughes and Anita Akua Akuffo – to unveil the contestants of this year’s edition airs on Sunday live on TV3 between 8:00pm and 10:00pm and you surely can’t afford to miss it!