Building the Future of Artificial Intelligence
Today we explore the concept of motion design in the interfaces of the future with Artificial Intelligence (AI) assistants.
AI assistant is a common attribute of many modern cars and smartphones. In simple terms, it’s a system that helps users solve everyday tasks such as ordering a pizza or setting a target destination. The process of interaction with a system looks pretty obvious – users activate the system and provide a command (in most cases, via voice), the system proceeds a request and replies with details.
20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers.
Tim Cook
The current state of AI design has two major downsides:
- The feedback provided by a system is not very informative. It’s not clear how a system handles your request or what exactly happens with the information.
- Feedback that the system provides doesn’t convey emotion. It is robotic. When a user interacts with such a system, it feels giving commands to a computer. The only difference from a traditional GUI is that you use a different medium for the command (voice vs. keyboard input).
Digital ? Innovation
When designers create products, they tell stories to users. Designers have a lot of tools to make a story more interesting. Motion design is one of the most powerful tools designers have. The true power of motion can be seen in mobile experiences. A mobile app without motion is just a sequence of independent screens. But when designers introduce motion, something magical happens – a design comes alive – an app becomes an interactive story that can engage users.