The fashion world was left in awe as Ghanaian American singer-songwriter, Amaarae graced the stage with her electrifying performance at the Mugler X H&M campaign launch event.
The event took place on April 19, 2023, at the famous Park Avenue Armoury in Manhattan, New York City.
Amaarae, known for her captivating vocals and genre-bending sound, delivered an explosive performance that left the audience wanting more.
She took the stage in a custom Mugler X H&M outfit, a stunning metallic black ensemble that perfectly captured the spirit of the event.
The event was a celebration of individuality, creativity, and sustainability, and it is clear that H&M and Mugler have succeeded in creating a collection that embodies these values.
Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson, all ambassadors of the H&M brand were in attendance.
Performing several of her hugely popular tracks, including “SAD GIRLZ LUV MONEY” feat. Moliy with Kali Uchis, “Reckless & Sweet,” “Disguise,” and an unreleased track, she was easily the highlight of the evening.
As the night came to a close, Amaarae, the daughter of Kwado Boateng Genfi, Board Chairman of the Ghana Export-Import Bank (EXIM) and Ama Sarpong Bawuah, the first female board chair of Access Bank Ghana left the stage to thunderous applause and cheers from the crowd.
Her explosive performance set the tone for the rest of the evening, and it was clear that she had left a lasting impression on everyone in attendance.
Amaarae is also one of the faces of the ravishing new campaign alongside musicians Shygirl and Eartheater. The three musicians appeared in the Mugler H&M music video and performed as a group during the event. They sang a new rendition of the 1990s club smash “Music Sounds Better With You,” a song specially commissioned in honour of the Mugler H&M line.
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The Mugler H&M collection is a perfect blend of Mugler’s iconic style and H&M’s commitment to sustainability. The collection features body-conscious silhouettes, metallic fabrics, and Mugler’s signature bold shoulders.
The pieces are designed to make a statement and are perfect for those who want to stand out from the crowd.
Amaarae continues to make history with her International projects having worked on a soundtrack for the Black Panther sequel, Wakanda Forever and breaking records with the debut of her Sad Girls Luv Money song on the US Billboard Hot 100 at the No.80 spot.
H&M and Mugler’s collaboration is an exciting development for fashion lovers around the world.