Staff of Media General, operators of TV3, ONUA TV, 3FM, ONUA FM, Akoma FM, Connect FM, 3news.com, have been trained in the area of customer care.
The training formed part of efforts by management to boost the skills of the selected staff in meeting the needs of the customer.
Life Coach, Samantha Wuta-Ofei , took the staff through part one of the two-day training session which started on Thursday May 12.
Topics discussed included “Keeping the consumer first”nand “Dialoguing with your customer.”
They were also taken through methods used to know the consumer or the identified target group.
Ms. Wuta-Ofei took the team through data gathering through focus group discussions.
She explained among other things, that gathering data or detailed information on your consumer gives an organization the capacity to gain an accurate and deep understanding of the consumer.
Every customer, she said wants to feel special.
“They want to feel they matter and their patronage matters.”