Africa Sales Academy (ASA), a pioneering institution dedicated to shaping the next generation of B2B sales development representatives across Africa, has appointed Erica Franklin as the Head of Operations as part of its growth trajectory.
The appointment of Erica Franklin as Head of Operations marks a pivotal moment for ASA as it accelerates its mission to nurture sales talent and bridge the skills gap in the competitive B2B technology landscape.
With over 15 years of diverse experience, Erica brings a wealth of sales and account management expertise to her new role. Her distinguished career includes pivotal positions within renowned organizations, underscored by a strong educational foundation in Journalism and Mass Communication and an M.A. in Advertising.
“We are thrilled to welcome Erica Franklin to the ASA family,” said Michael K. Adonteng, CEO and Founder of Africa Sales Academy. “Her proven track record and unwavering commitment to sales excellence align seamlessly with our vision of empowering the next generation of sales leaders across Africa.”
Since its inception in 2022, ASA has rapidly emerged as a trailblazer in sales enablement. It offers a comprehensive curriculum and innovative e-learning platform designed to connect learners and coaches across Sales, Marketing, Customer Success, and Leadership domains.
With partnerships already established, including a groundbreaking collaboration with the UN through the NTF V program, ASA is poised for exponential growth in 2024.
“As we enter this pivotal growth phase, Erica’s leadership will be instrumental in driving our expansion efforts, forging strategic partnerships, and democratizing access to our e-learning platform across the African continent,” added Michael K. Adonteng.
With the continent predicted to double its population by 2050, ASA is strategically positioned to harness Africa’s burgeoning talent pool and drive economic empowerment through sales excellence.
“I am thrilled to embark on this exciting journey, joining the Africa Sales Academy team to continue the mission of empowering sales professionals with cutting-edge knowledge and skills. Ultimately, we hope our products and services will help African talent open doors to professional and personal opportunities. I look forward to delivering results and elevating current and future sales leaders on the continent.” added Erica.
Through cutting-edge training initiatives, strategic alliances, and a steadfast dedication to excellence, ASA plans to redefine the landscape of B2B sales development across the continent.