Accra – 8 March 2023. Unilever Ghana’s skin cleansing brand, Geisha Soap, has reiterated its commitment to mothers and women, saluting the strength and resilience that these groups exhibit in their daily life. By adding the brand’s voice of support to women and female causes, Geisha Soap is continuing with its focus of being a “strong soap for long lasting care”.
This commitment was emphasised at the 6th edition of the National Women’s Summit & Expo – where Geisha Soap is the title sponsor for the second year running – held at the Accra International Conference Centre on International Women’s Day, 8 March 2024.
The event, organised by Charterhouse in partnership with Joy FM, was under the theme, “Inspiring Inclusion.” It brought together some of Ghana’s most eminent women in the workplace, in leadership, and in the creative industry, with women from all walks of life. Additionally, it served as an opportunity for learning, networking, and mentoring for the students from selected girls’ senior high schools in attendance.
Speaking at the event, Mrs Nana Yaa Owusu-Ansah, Marketing Director for Beauty, Wellbeing and Personal Care – Unilever Ghana and Francophone Africa, expressed her excitement that Geisha is continuing with its partnership with the National Women’s Summit & Expo. She said, “Our purposeful brand, Geisha, is deeply rooted in and embodies the values of strength and resilience, and is testament to the power of inclusion. Geisha is focused on empowering women to unleash their potential and contribute to building their societies.” For her, the theme was fitting, because inclusion is a fundamental principle that promotes prosperity in society.
Mrs Owusu-Ansah, who is also a member of the Board of Directors for Unilever Ghana PLC and the Founder of Super Moms Club in Unilever, mentioned that Geisha’s partnership was beneficial because the brand gets to “shine the spotlight on the remarkable achievement of women and to celebrate the strength, resilience and determination of women.”
Mr. Frederick Asare, Category Marketing Manager for Skin Cleansing, expanded on why Geisha Soap is partnering on this annual event again: “This is one of the occasions that, as a brand, we seek to demonstrate our brand purpose. We believe that Geisha is in the position to support women to teach children to be strong and resilient. We will use our platform to encourage young ladies to come to the table and to have their voices heard.”
The keynote speaker for the 6th National Women’s Summit & Expo, Prof. Nana Aba Appiah Amfo, first female Vice-Chancellor of the University of Ghana, encouraged women to endeavour to rise to leadership positions in corporate Ghana and on the national stage. She also lent her support to the Affirmative Action Bill, which is before Parliament.
Geisha honoured and awarded female key distributors. These women are: Pappita Dayal Lalwani (Lucky Bazaar Ltd), Nana Ama Agyapong (Y&K investments Ltd), Mercy Adochim (Awen Yami Enterprise), Adelaide Ahwereng (Fio Enterprise), Felicia Logo (Marksussie Enterprise), and Najat Mukhtat (NJ Ventures).
In the run up to the event, Geisha Soap held an event at Wesley Grammar School, where they interacted with the students, inspiring them, and spending a fun day with them.
Geisha is one of the leading Unilever brands across categories with a rich history of being Ghana’s most loved bathing soap on account of the long-lasting benefits it offers to patrons and its value for money. Geisha soap, which is Ghana’s leading skin cleansing product, is made with natural ingredients that offer unique skin benefits by variants.
#This content is paid for by Unilever Ghana