The Western Region Minister, Kwabena Okyere Darko Mensah, has applauded Media General’s Takoradi-based radio station Connect FM for supporting businesses to thrive through its flagship Western Trade Fair.
The Minister has also encouraged businesses to take advantage of such initiatives to boost their brands in the midst of the Covid pandemic.
Pledging the total support of the Western Regional Coordinating Council (WRCC) for the effort, Mr Darko Mensah commended Connect FM for creating an avenue for businesses to excel.
The regional minister was speaking at the launch of this year’s edition of the Western Trade Fair at the forecourt of the Takoradi Mall on Wednesday, September 29.
The launch brought together dignitaries from the various business communities. They hailed the station for creating the avenue for traders to promote their products.
Dignitaries from the Association of Ghana Industries (AGI), the Sekondi Takoradi Chamber of Commerce and Industry (STCCI), the Ghana National Chamber of Commerce, officials of the Takoradi Mall, among several others, were present.
Close to 80 businesses are participating in the five-day fair, which ends on Sunday, October 3.
Station Manager for Connect FM Ransford Nana Osei Asare, in his remarks, said the station remains focused on bettering the lives of the people as a solution centre as well as improving businesses within the Western Region and even beyond.
President of STCCI Eugene Fredua Ofori-Atta commended Media General, and for that matter Connect FM, for championing a worthy gesture, which according to him is the most important event to improve the strength of businesses and urge industries and services to also take advantage.
Other speakers including the Chief Executive Officer of the Takoradi Shopping Mall, Theophilus Quartey, and the Senior General Manager in charge of South Western Business District of MTN, Prince Owusu Nyarko, all pledged their support for the initiative.
The Western Trade Fair is a bi-annual fair designed to help bring businesses into direct contact with their target consumers on a single platform.
The event, which is organized by Media General’s Takoradi-based radio station Connect FM, has so far provided the avenue for SMEs to showcase their products thereby providing customers a one-stop shop to get their favourite goods and services at affordable prices.
The five-day event is under the theme ‘Trade and Exhibition: A Vital Unit for Business Growth’.
Products being exhibited at the Fair include handicrafts, traditional wear, baby products, among several others.
The dignitaries led by the Station Manager for Connect FM later inspected the various stands and interacted with the exhibitors.
By William Benjamin Peters|Connect FM|3news.com|Ghana