TV3 premieres first Ghanaian telenovela – Sadia!

Group CEO of Media General Pearl Esua-Mensah

Ghana’s leading private television channel, TV3 is set to thrill viewers with what has been described as Ghana’s first telenovela.

The new drama series ‘Sadia’ tells a true Ghanaian story imbibed with the diverse cultures and languages of Ghana.

The 100 episode authentic Ghanaian drama series chronicles the life of ‘Sadia’ – the protagonist – and takes viewers on a journey of discovery whilst bringing to the fore some of the challenges with migration of young people on the continent.

Minister of Information, Mustapha Hamid (in white), seated close to him is TV3 Board Chairman Kojo Yankah

Speaking at the official premiere of the series on Friday December 8, Group CEO of Media General, operators of TV3, Pearl Esua-Mensah described ‘Sadia’ as a gripping drama series that provides Ghanaians with an authentic local alternative to foreign telenovelas.

“This bold and ambitious project was birthed both out of our ambition and commitment to predominantly promote local content on our channels and to provide the needed leadership for the industry to emulate.”

She added, “Sadia is a game changer — for the first time, a media house in this country is investing into the production of a world class local drama series that will change the narrative and redefine the concept of telenovelas in Ghana.

“We are delighted to be the company leading the way to provide Ghanaians with a better alternative to foreign telenovelas.”

Sadia cast

Minister of Information, Mustapha Hamid who graced the premiere, described the series as a “novela brewed in an African pot” to project the Ghanaian story.

 He commended the Media General Group for continuously projecting Ghanaian values in its programs, adding this new addition will take TV3 over the chart in rankings.

Also present at the premiere were Deputy Minister of Communications, George Andah, Board chairman of TV3 Network Limited, Kojo Yankah, staff and management of the Media General Group, representatives from the Actors Guild, cast from the drama series and several other dignitaries.

‘Sadia’ is a story that embraces all aspects of the Ghanaian, highlighting issues of family, rural-urban migration and many other social issues.

With a fusion of Twi, Hausa, Fante, Ewe, Ga and English, the story paints a true reflection of the Ghanaian culture.

The drama series hits the screens of TV3 on Monday, December 11, 2017 at 8:00pm and continues to show on Mondays and Tuesdays at the same time.

By Irene Amesimeku|| Ghana

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