Participants of the ongoing Media General’s Start-Up Fair and Funding Summit have been advised to take advantage of technology to stay relevant in business. Investors who turned up for the event hoping to finance some of the viable participating start-ups called on the local entrepreneurs to make their businesses competitive and attractive to boost investor confidence. Explaining the idea, they have stressed the importance of leveraging on technology in a competitive business climate. Chief Executive Officer (CEO) of Brands Consult, Elom Foli, noted adopting technology in today’s business world is what will give brands a competitive edge. “We are trying to help businesses; small businesses to leverage on technology or to utilize technology to gain value so whether it is about advertising, one thing we notice is that people are doing business but they’re not necessarily building their brands”, he said. Meanwhile the Microfinance and Small Loans Centre (MASLOC) has also lauded Media General for the initiative to pay keen interest to small-scale businesses noting the such efforts will augment the government’s commitment to the development of the business environment.