Advertisement
Desktop970x250
3News
Advertisement
Desktop970x250

Music videos not relevant anymore – BullGod

By Raphael Ghartey
SHARE
1 min read
'Come jail me' - Bullgod alleges 'Jubilee House' threatened him over 'booing' comments

Bullgod

Artiste manager, BullGod has shared observations on how music consumption has changed recently.

In an interview with Showbiz Review Xtra with DJ Slim, he highlighted the significance of adjusting to the evolving digital music landscape.

He suggested that investing in music videos is not a wise business decision.

“Do not spend time doing music videos in 2025, it doesn’t make sense anymore,” he noted.

BullGod emphasised the diminishing relevance of video content, indicating that “people don’t even consume it no more”.

He claimed that visualisers have become more effective, underscoring how virtual experiences and digital interactions have transformed the way that people consume content in this day and age.

“We’re in 2025, and if you go into research, even experts in the game will tell you visualizers are more effective,” the Bullhaus boss stated.

He also shed light on how the internet could be beneficial and detrimental to artists.

“The internet here is our greatest enemy and our greatest friend. You have to look at it from the angle that would work for you,” he said.

He advised producers and musicians to stay focused, reconsider their plans, and adopt creative methods in the rapidly changing digital landscape.

TAGGED:Bullgod

Sign up to The Daily Briefing

Stay informed with the most relevant stories shaping Ghana and the world, every morning and evening.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy.

Share This Article

Raphael Ghartey is a writer with editors.3news.com. Follow him on X, @ghartey_ralph and LinkedIn: Raphael Ghartey

Advertisement
Desktop300x250

Up Next

Advertisement
Desktop970x250