Artiste manager, BullGod has shared observations on how music consumption has changed recently.
In an interview with Showbiz Review Xtra with DJ Slim, he highlighted the significance of adjusting to the evolving digital music landscape.
He suggested that investing in music videos is not a wise business decision.
“Do not spend time doing music videos in 2025, it doesn’t make sense anymore,” he noted.
BullGod emphasised the diminishing relevance of video content, indicating that “people don’t even consume it no more”.
He claimed that visualisers have become more effective, underscoring how virtual experiences and digital interactions have transformed the way that people consume content in this day and age.
“We’re in 2025, and if you go into research, even experts in the game will tell you visualizers are more effective,” the Bullhaus boss stated.
He also shed light on how the internet could be beneficial and detrimental to artists.
“The internet here is our greatest enemy and our greatest friend. You have to look at it from the angle that would work for you,” he said.
He advised producers and musicians to stay focused, reconsider their plans, and adopt creative methods in the rapidly changing digital landscape.
