Less than one percent of the country’s population is on private health insurance scheme, a development industry players describe as worrying and a threat to the efficient implementation of the National Health Insurance Scheme. A total of 14 Private Health Insurance Companies have been licensed by the National Health Insurance Authority, who are also regulators, yet the total number of lives said to be on the private health insurance scheme is less than 300,000. This is a drop in the ocean of a population inching close to the 30 million mark. What this means is that a huge number of citizens are still on the national health insurance scheme which is mostly underfunded and may eventually affect its implementation and the general health care provision to Ghanaians. Already, the NHIS which has a social contract obligation to the citizenry has over the years been plagued with debt to service providers and that at a point threatened to collapse the entire system. CEO of the Premier Health Insurance, Mr. Percy Asare Ansah, says a buoyant private health insurance is key to maintaining a functional National Health Insurance Company. Even though his company commands one of the biggest clientele in the health insurance sector with over 64,000 lives, Mr Ansah believes the total number of subscribers in the private health insurance sector is depressingly low. “Presently the whole private insurance in Ghana we are doing less than one percent of the population. So it is not significant. The market is still green. Even though we are playing a major role in the health insurance space, we still have a lot of room to operate,” he noted.national health insurance scheme that actually came to educate people about health insurance. The education is yet to catch up with people,” he said. [caption id="attachment_135936" align="alignright" width="365"] Mr. Percy Asare Ansah[/caption] He also attributed the low patronage to what he says is the perception about private health insurance being expensive. “That perception must be changed,” he stated, adding, the health of the citizen is important and individuals must begin to plan and invest in their healthcare. He also blamed the development on the failure by private health insurance companies to craft products that will target low income earners in the country. “We the practitioners also operate by looking at only the market that can pay. So everybody is looking at the corporate institutions who can pay for their staff and dependants. Most of us have not worked towards catching everybody, the informal sector and especially low income earners. “With the exception of Premier Health Insurance that came out with the teachers and other workers plan almost all the companies are aiming only at corporate institutions and don’t forget the informal sector is bigger than the formal sector,” he added. He also believes the low patronage is a reflection of the low income levels in the country, hoping that with a boom in the economy it will reflect in high patronage in the private health insurance sector.