The Ghana Football Association (GFA) announced betPawa as the official headline sponsor of the Ghana Premier League on Wednesday.
According to GFA, the partnership is intended to properly market and position the elite league as one of the most successful and appealing leagues on the continent.
Signing on behalf of betPawa, international superstar and betPawa stakeholder Mr Eazi highlighted that “the company’s high appetite for growing and harnessing talents, creating opportunities and rewarding fans across its markets are a few of the many reasons for partnering with the GFA”.
GFA Kurt Okraku on his part commended betPawa for the partnership. “On behalf of the Executive Council and the football fraternity in Ghana I wish to thank you for your support.”
Okraku further pointed out that Ghana is blessed with a lot of football talents and evidence is seen through the display of soccer artistry across the various leagues.
He added that “for the country to be able to compete fiercely and on equal footing with other talents across the globe, there is the need for companies like betPawa and corporate Ghana to contribute to complement to the effort of the Government.”
The league had been without a headline sponsor for the past three years after a five-year, $10 million contract signed in 2018 between the Football Association and Zylofon Cash expired prematurely due to the financial institution’s dissolution.
Betting companies have recently taken an interest in Ghana football, with Betway also investing in the women’s league. They have also worked with the Ghana League Clubs Association (GHALCA) to organise a series of seminars for Division One League clubs and women’s football administrators.