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NRSA to meet with MMDAs over illegal billboard ads that cause road crashes – Amaliba

By editors.3news.com
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Mr Abraham Amaliba

The Director-General of the National Road Safety Authority (NRSA), Abraham Amaliba, has announced plans to engage Metropolitan, Municipal and District Assemblies (MMDAs) ahead of the 21-day deadline for the removal of illegal billboards from Accra’s streets.

During an interview with 3news on Friday, May 9, 2025, he cautioned that Assemblies that fail to comply after receiving a formal notice following the discussions would face legal action.

This directive comes in response to numerous public complaints regarding billboards obstructing visibility and causing distractions, particularly near footbridges.

Mr Amaliba emphasized that the initiative aims to enhance road and pedestrian safety in Accra amid increasing road accidents.

“We are meeting the district assemblies. I’ve written a letter to the Local Government Minister. This is to ensure that all the 29 district assemblies in the Greater Accra region will be met at a meeting. We want to meet them before the deadline of the 21 days,” Amaliba stated.

He said during the meeting, officials will clarify the directive, emphasizing that not all billboards are affected, only those deemed illegal based on regulatory specifications. Any billboards exceeding permitted specifications will be subject to removal.

“If they do not, we will issue them with compliance notice, if they fail to abide by the compliance notice then we sue them in court,” he warned.

The NRSA is urging all stakeholders, including advertisers and local assemblies, to collaborate in executing the directive to create safer road environments.

Additionally, Amaliba revealed plans to partner with the Driver and Vehicle Licensing Authority (DVLA) to introduce “speed governors” for intercity transport services.

“We intend to collaborate with the DVLA, because of the numerous accidents we have on our roads to introduce what we call ‘speed governors’ into intercity transport, (VIP, GPRTU, STC).

We want to ensure that all those intercity transport fix in their vehicles these speed governors to ensure that they don’t overspeed,” he explained.

This initiative seeks to enforce speed limits on vehicles to reduce road crashes and safeguard lives.

By Beatrice Sowah 

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editors.3news.com is a writer with 3news.com. Follow him on X, @essel-issac and LinkedIn: editors.3news.com

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