It’s officially time to stop mocking the hipsters populating East London – men with beards are more attractive than those without.
That’s according to a study in the Journal of Evolutionary Biology, which asked 8,500 women to rate men with and without beards for their boyfriend potential.
The men were photographed clean-shaven, five days after shaving, 10 days after shaving, and then four weeks after shaving.
The results were astonishing: every single woman preferred their men with facial hair.
Heavy stubble received the highest ratings for general attractiveness, followed by full beards and light stubble.
Whereas we associate beards with a man’s age and masculine social dominance.
One theory, the study states, is:
Beards may be more attractive to women when considering long-term than short-term relationships as they indicate a male’s ability to successfully compete socially with other males for resources.