It’s part of that marketing strategy to play with our minds – Arnold Asamoah-Baidoo on Black Sherif’s satanic sign at recent concert


Entertainment industry expert and journalist, Arnold Asamoah-Baidoo has shed some light on the situation concerning Black Sherif’s controversial Baphomet sign during a recent performance at the Palladium Theatre in New York.

In a discussion on UTV, the revered pundit suggested that Black Sherif’s use of the symbol could be seen as a marketing strategy rather than an indication of his actual affiliations.

“That sign has its meaning and its origin so if I see such a sign on your body or car, I have every right to interpret it as I want based on facts The Baphomet sign stage is connected to the church of satan,” he submitted.

While the ‘Baphomet’ symbol may carry satanic connotations to some, Arnold emphasized the importance of understanding the context of show business and the tactics employed by artists to create buzz around their craft.

“Let’s understand that the sign is associated with the satanic church. Let’s understand that this is show biz and one of the critical elements in this game is marketing,” he underscored.

Arnold highlighted that in the world of show business, generating conversation and sparking curiosity is a crucial element of successful marketing.

He referenced other renowned artists like JayZ, Beyonce, Rihanna, and even Ghana’s own Sarkodie, who have all been linked to conspiracy theories surrounding secret societies.

“Artistes such as Kanye West JayZ, Beyonce, Rihanna, and our very own Sarkodie have been linked to being a part of the Illuminati, this has been a conspiracy theory over the years and these artistes thrive on generating conversation to market their craft. They’re smart to play with these rumours,” he shared

In a recent performance at the Palladium Theatre in New York, Black Sherif, the reigning Vodafone Ghana Music Awards Artiste of the Year, found himself making headlines for unexpected reasons.

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Black Sherif’s performance at the Palladium Theatre will go down as one of the extraordinary events of the year. With a seating capacity of 2,100, the venue was packed with enthusiastic fans who were treated to a night they would never forget.

However, during his captivating set, fans were taken aback when Black Sherif projected the symbol of ‘Baphomet’ on stage, leading to widespread confusion and speculation.

The appearance of the ‘Baphomet’ symbol immediately set social media ablaze, with netizens expressing their thoughts and concerns about the artiste’s stagecraft.

Many began questioning whether Black Sherif’s involvement with the symbol hinted at his affiliation with a secret society.

However, the ‘Kweku Frimpong’ who also has a similar tattoo on his arm on several occasions has indicated that it is an image of a mountain goat which represents perseverance.

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As the conversation surrounding Black Sherif’s use of the ‘Baphomet’ symbol continues, industry insiders and pundits including Arnold have indicated that they hope it is just a strategic tactic to generate buzz and create intrigue around their work while leveraging controversy and curiosity to their advantage.

“Let’s perceive it as a marketing ploy to play with our minds because there has been no basis to connect even Beyonce and co to the Church of Satan or the Illuminati, it’s just artistes playing with our mind,” he added.






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