A National Communications Officer hopeful of the opposition NDC, Fred Agbenyo, has stated that he will enhance his party’s relationship with the media if he is elected at the party’s impending national delegates’ congress.
Mr. Agbenyo, who is contesting with one other for post, stated, “The NDC for some time now has had some relatively negative publicity in the Ghanaian media”.
This he indicated is as a result of its poor relationship with the media.
He believes that for the NDC to be properly positioned in the media, there is the need for it to build a solid relationship with the media, which is the fourth estate of the realm.
“The media are our partners. If we really want to get our message out there, it is important to build a mutually beneficial relationship with them. They are an important stakeholder,” he further added.
The NDC will be going to the polls to elect its next crop of national executives come November 17, 2018.
Mr. Agbenyo, who is currently the National Deputy Communications Officer, is counting on his experience on the job and his loyalty to the party to annex the slot.
Mr. Agbenyo is a PhD candidate in Strategic Management at ABMS, the open University of Switzerland.
He has assured delegates he will combine knowledge and experience to deliver on the mandate of the party for victory in 2020.