Hollard Insurance, a subsidiary of the Insurance Group, Hollard Ghana was adjudged for the second time, Insurance Company (General) of the Year at the prestigious Chartered Institute of Marketing Ghana (CIMG) awards over the weekend at the plush Labadi Beach Hotel.
The annual National Marketing Performance awards was held under the theme: ‘Repositioning Ghana to leverage AfCFTA for economic development’ sought to honour individuals and organisations (both private and public) who have performed outstandingly within the year of review.
Once again, Hollard Insurance was recognized for its excellence in strategic marketing, from market insights through the effective formulation of marketing mix programmes to create value for the market and thereby delivering excellent results that set Hollard apart as a corporate achiever for the year 2020.
Managing Director for Hollard Insurance, Daniel Boi Addo expressed the company’s gratitude to the council of CIMG for the recognition.
“We’re elated by the honour done us on the august occasion of the institute’s 40th anniversary. We are proud that our efforts to enable more people to create and secure a better future are being recognized. Marketing remains a major component in achieving a financially inclusive society. As a vibrant brand, we shall continue drive innovative insurance solutions that truly serve the needs of Ghanaians. We dedicate the award to Hollardites, our customers, partners, and stakeholders for journeying with us to become the country’s favourite insurer”, he added.
On her part, Group Head of Marketing and Corporate Affairs, Hollard Ghana, Cynthia Ofori-Dwumfuo, added: “To be acknowledged by this prestigious institute two conservative times means we are doing something right. We have been intentional about our purpose and how we market our innovative products, taking into consideration the marketing mix during product development. We pledge our efforts to deepen insurance penetration in the country through unconventional partnerships whiles leveraging on technology to provide a hassle- free way to access insurance”.