GIZ launches mobile insurance awareness campaign

German development agency, GIZ, in partnership with the National Insurance Commission (NIC) on Monday, August 31 launched a mobile insurance awareness campaign dubbed #SakeOfMorrow.

The campaign is to tackle the knowledge gap, increase insurance awareness and literacy to enable underserved consumers to access simple and affordable mobile-delivered insurance and health services.

Speaking on the rationale behind the campaign, Technical Advisor of GIZ Gabriel K. Kwame indicated that the very essence of doing insurance is to safeguard and cushion people against any unforeseen circumstances.

He noted that the Mobile Delivered Insurance Awareness Campaign, #SakeOfMorrow, is a campaign that seeks to draw attention to the need to take steps to secure tomorrow.

“There is a major awareness gap in the insurance industry. In our part of the world, several lives are lost through untimely hospitalization and minor accidents.  We believe driving awareness for the convenient and reliable Mobile Insurance will enable Ghanaians to take advantage of its several benefits,” Mr. Kwame added.

Mobile Delivered Insurance has become very important as it offers an affordable and more convenient way of doing insurance that can be trusted to secure peoples future using their mobile phone.


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