The Ghana Football Association has named its Executive Council member, Madam Habiba Attah and Lawyer Naa Odofoley Nortey to head a special team to come up with a policy document on women football in the country.
This is part of the GFA’s efforts to put in place a detailed plan to change the narrative on women’s football by making it attractive to the corporate world and to draw eyeballs to the brand.
They have two weeks to come up with a draft that will be considered and approved by the Executive Council.
Communications Head at the FA, Henry Asante Twum told TV3 Sports the decision was taken by the executive council with the view to shaping and rebranding the face of women’s football in the country.
‘’If you are selling a product, before you take it to the market, it has to be well packaged; if it is not package people will not patronize it. Now we produce the social product that is consume by the masses, and research and the feedback we have received is that women’s football is lacking that structurally support and they need a push,” he explained.
It is on the back of that he said the council took the decision work towards bringing it up and give it the needed attention, publicity, marketing and investments.
Mr Asante Twum said there is the need to package women football “to make the product to look good and that is the reason why the executive council has taken that decision to appoint Madam Habiba Atta and Lawyer Naa Odorfoley Nortey to lead that course”.
“I can put it on record that the Women’s League until the suspension of the season was doing very well, the live streaming of our games, the introduction of the game centres, the fact that various clubs were doing well on social media … clearly a lot of thinking went into it to bring the women’s premier league and women’s football a notch higher.
“And now that the league is also on suspension, the executive council thinks this is the right time for us to focus on our national teams,” he added.
The Communications head noted that the executive council of the FA is looking at the problems be devilling women’s football in Ghana. to be able to repackage it well.
He observed that “even the way they dress there is an issues; the feminine touch is very important, their outfit is important, education, how to talk to them, physiologically that myth needs to be broken’’ Mr Asante Twum
By Nana Akua Amankwaa|3news.com|Ghana