A political marketing scholar with the Auckland University in New Zealand, Joyce Manyo, is advising delegates of the New Patriot Party (NPP) to focus on the competences and capabilities of candidates and not the monies that might be offered.
In an interview with Nhyiraba Paa kwesi Simpson on Connect FM’s Omanbapa morning show, Joyce Manyo asserted that the NPP has a huge task ahead in the 2024 election and as such they need executives who can assist government to achieve the ‘Breaking the 8′ mantra.
“We are in a moment almost every Ghanaian is complaining of hardships but the 2024 election is also critical to the NPP. The delegates should note this because chances are that some candidates might influence their votes with money. They should rather focus on the capabilities and messages of those who can execute the job,” she indicated.
She added that the candidates must project a positive brand image to the delegates.
“If you are a candidate, ask yourself if you are capable of doing the job. At this moment, the candidates must tell delegates what they can do for the Party. Candidates should be able to convince delegates that they have ideas on topical issues especially the IMF Bailout and have answers to questions that might emerge going into the 2024 election,” she indicated.
The ruling New Patriotic Party is scheduled to hold its annual delegates congress at the Accra Sports Stadium this weekend.
By Eric Nana Gyetuah|Connect FM|3news.com|Ghana