Over fifty small and medium-size enterprises (SMEs) are participating in the December edition of Media General’s Takoradi-based radio station Connect FM’s Western Trade Fair christened ‘Sekunde Brogya’.
The Western Trade Fair, a bi-annual trade exhibition, provides a unique opportunity for SMEs to exhibit their products while also offering revellers a one-stop avenue to get their basic necessities, especially for the festive seasons.
Station Manager Nana Osei Asare explained that the Trade Fair is also to save residents from the hassle associated with shopping for the festive season.
“You will realise that normally when it is either Christmas or Easter, there is a lot of shopping. And you will see people moving from one shop to the other. They get tired and sometimes do not get what they want. And when they do, they don’t get it at a competitive price. So the Trade Fair is the answer we are giving to such people.”
On display this year are personal effects, food, drinks, locally made products, baby food products and many more.
The exhibitors are coming from Western, Central, Ashanti, Greater Accra and the Northern regions.
‘Sekunde Brogya’ which started on Sunday, December 19 is already attracting persons from all walks of life.
Western Region Director of the Lands Commission Nana Kwapong Aduah II, who was admiring a set of traditional beads, explained to the news team that “I heard the advert on the radio and so I came around. I must say I’m impressed and will certainly buy a thing or two”.
As part of efforts to make Sekondi-Takoradi the preferred destination for Christmas, a team of enterprising young men and women have formed the ‘Sekondi Takoradi Christmas City’ Project.
Convener Charles Cobbinah led members to the trade fair to appraise themselves of events.
“Connect FM has set a big tone for this Christmas and from all indications this Christmas is going to be a memorable one. I’m told the exhibitors are from all over the country. What it means is that they will take good memories of the city with them. And basically, that is the idea to make Sekondi-Takoradi visible.”
For the exhibitors, they are expecting to make good sales and also get many referrals after the Fair.
The Fair will end on Sunday, December 26.
By Eric Yaw Adjei|Connect FM|3news.com|Ghana