Management of Connect FM, a subsidiary of the Media General Group, has indicated its readiness to host the Western Trade Fair from Wednesday, September 30 to Sunday, October 4.
A good number of business owners, small and medium enterprises within and outside the Western Region have registered to participate in what has become the Region’s biggest trade fair over the years.
The Western Trade Fair is a bi-annual event designed by Connect FM to create a platform for businesses to market directly to their target consumers and also get feedback on their products and services.
In addition, the five-day event will provide residents of the Region with a unique opportunity to get their favourite items at very affordable prices at one spot, the forecourt of the Takoradi Mall.
The Chief Operations Officer of the Media General Group, Winfred Kingsley Afful, said “the fair is an opportunity for businesses to re-establish relations with clients after the destructive effect of the coronavirus pandemic on businesses”.
“Customers will on the other hand get the best of quality items to buy at very affordable prices,” he added.
The theme for the fair is ‘Building A Sustainable Business Through Trade Promotion’ and will be launched under the chairmanship of the Municipal Chief Executive (MCE) of the Effia Kwesimintsim Municipal Assembly (EKMA), Kojo Acquah
Products expected to be showcased during the Fair include handicrafts, traditional wear, baby products, among several others.