The Advertising Association of Ghana (AAG) has donated 50 billboards and presented its Covid-19 Awareness plan to government to fight against the deadly pandemic.
The Executive Director of AAG, Mr. Francis Dadzie, made the donation on behalf of the Association to Information Minister, Kojo Oppong Nkrumah, during the regular press briefing on Tuesday, April 28, 2020.
The AAG Covid-19 Awareness plan analyses the impact of the pandemic and strategies the Association is adopting to support the fight against the virus.
The Awareness plan itemizes strategies such as Radio drama series, TV testimonials, TV animation videos, TV advocacy videos, citizen-led community responses and strategies for online and social media.
The Advertising Association of Ghana’s 50 billboards worth GHc906,000, would educate the public against the spread of the corona virus.
In addition, advocacy videos in various languages are being telecast to create awareness in deprived communities.
Source: 3news.com | Ghana