It was an electrifying fireworks, pop and pageantry at the maiden Africa Media Honours held at the Multi Choice Office on Wednesday (December 15, 2021).
The event which was under the theme: Progressive Portrayal- Power House Women in Media” was powered by AFRIMASS Network in collaboration with Guinness Ghana limited.
The exquisite event saw about 30 women being celebrated for their outstanding and excellent achievements as well as making a great impact in various fields of Media Communications in Africa.
Speaking at the event, the founder and Director of AFRIMASS, Mr. Raymond Smith explained that Africa Media Honours is an initiative to work with partners and stakeholders to be a driving force to accelerate and transform the media, entertainment, and advertising industry to be more representative, progressive, and equal in their portrayal of women.
“It focuses on the importance of diversity in industries and partnerships to support the creation of work that is truly progressive in its depiction and portrayal of women in Advertising, Media, and the Entertainment Industry”, he emphasized.
Mr. Smith also called for women in the media space to step up for greatness in order to be recognized adding that “Progressive Portrayal, we trigger conversations and that is the essence of tonight”.
On her part, the MD of Guinness Ghana limited, Madam Helene Weesie revealed that women development is a priority to Guinness Ghana.
She explained further that it is the reason the company gives 6 months maternity leave to its female staff as well as one month paternity leave to the Male staff to enable them support their wives.
“We are the company that gives 6 months maternity to mothers and 1 month paternity to fathers so that they can have time to take care of their family “, the Guinness MD stressed.
She however indicated that the company wants to employ more women but they are not availing themselves for the opportunity.
She therefore called on women to make themselves available maintaining that “let’s our women feel confident and step forward for the job”.
Later Madam Gifty Anti and Shamima Muslem all of whom received the awards, also touched on the need for women to be supported in order for them to break the glass ceiling.
Other recipients included MD of Guinness Ghana, Madam Helene Weesie, Beatrice Agyemang of Media General, Emefa Apawu of Multi-media, among others.