A total of 280 people in the Western Region who underwent a three-month online digital marketing training programme by the government have graduated.
They are expected to identify entrepreneurs and emerging enterprises and products with marketing potentials and project them using the skills they have acquired to ensure visibility, patronage and sales.
The three months digital training programme is an initiative of the National Youth Authority aimed at equipping the youth with basic training in digital skills to be self-reliant.
The programme, fully sponsored by the National Youth Authority is seeking to equip about 3,000 young people nationwide with online digital marketing insights, skills and ancillary competencies.
Three hundred youth from all 23 MMDAs in the Western Region enrolled but 280 comprising 80 females and two hundred males were able to graduate.
They were presented with tablets and data for the next six months. Outstanding ones were awarded.
The beneficiaries are now equipped to employ their knowledge to serve and improve the online trading and marketing space in the country.
Chief Executive Officer of the National Youth Authority Emmanuel Sin-nyet Asigiri is hopeful the graduands will come up with online applications that will help solve some of the country’s development challenges.
Some of the graduands indicated they have already started receiving orders to build online marketing platforms.
By Eric Adjei|Connect FM|3news.com|Ghana