24-yr old farmer wins "3FM Choose to Challenge" award, wins GHS 10k from 3FM

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A 24-year-old farmer, Abena Kwabena Benedicta has won the “3FM Choose to challenge” ultimate prize for her involvement in agriculture, promoting and encouraging young people to go into agriculture.

She beat other five women to claim the ultimate cash prize of GHC 10,000. Apart from the cash prize, the young woman will enjoy 10,000 worth of marketing support on 3FM to market her products free.

She automatically get into Mastercard Foundation database where she will get capacity building and many training opportunities, international networks and opportunities to scale and expand her market reach as well as readily Available market for her produce.

3FM, Mastercard Foundation and frytol sunflower oil as part of the International Women’s Day organized a forum on Monday to celebrate young women who are doing amazing work in the agriculture value chain.

Other five participants in the 3FM Choose to Challenge were shortlisted from other 12 nominations and all of them received 10,000 worth of marketing support on 3FM to market their products freely and receive capacity building from Mastercard Foundation.

The young woman Abena, who hails from Berekum in the Bono Region, is into livestock and pig farming. At age 24 Abena owns 5 acres of land from which she operates her business.

Through her farming, business she has managed to put herself through to school and currently taking care of her mother and siblings.

She is currently pursuing a course in Graphic Design at the University of Education Winneba.
She supplies over 100 customers’ quantities of crates of eggs on daily basis.

Her organization Naodav Farms ensures many children including orphanages benefit from her benevolent acts every year.
According to her, “somebody saw me on the street and said I shouldn’t be selling fowls. A comment she is proud did not discourage her.

Speaking on the theme for this year, Abena said, “ I choose to challenge limitations against women in Agriculture. I made it, and so can you”.

About Mastercard Foundation

The Mastercard Foundation works with visionary organizations to enable young people in Africa and in Indigenous communities in Canada to access dignified and fulfilling work.  It is one of the largest, private foundations in the world with a mission to advance learning and promote financial inclusion to create an inclusive and equitable world. The Foundation was created by Mastercard in 2006 as an independent organization with its own Board of Directors and management.
In Ghana, after more than a decade working with the private sector and government to promote financial inclusion and education through it’s Scholars Program, the Mastercard Foundation launched Young Africa Works, a 10-year strategy to enable 3 million young Ghanaians, particularly young women, to access dignified and fulfilling work by 2030.
Young Africa Works in Ghana aims to:

Enable the growth of women-owned enterprises through business development services, access to finance, and access to markets.

Enable young people to acquire skills that are needed by businesses in growing sectors of the economy and strengthen the quality of education to prepare students for the world of work.

Scale digital training and strengthen technology-focused employment opportunities.

The Mastercard Foundation is partnering with Media General to celebrate young women challenging the status quo in Agriculture to commemorate International Women’s Day 2021.

About Frytol Sunflower Oil

Frytol is Wilmar Africa’s flagship vegetable oil brand. The company produces the frytol sunflower oil.

It was purchased from Unilever in 2010. Today, just as in the past, Frytol continues to delight families throughout Ghana with its consistent quality and availability in all retail outlets. Wilmar also produces several other brands for both local and the international market.

Wilmar Africa Limited is a wholly owned subsidiary of Wilmar International and one of the leading agro-business companies in Ghana involved in the refining, packing and distribution of edible oils.

By Richard Bright Addo}3news.com|Ghana

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