‘Sales 101’ hits the market

The much-anticipated sales guide ‘Sales 101’ by Petra Aba Asamoah has been launched in Accra.

‘Sales 101’ serves as a guide and reference book for beginners and professionals in the business of sales.

With practical experiences, the author highlights key attitudes and skills every salesperson requires to succeed.

Petra Aba Asamoah is an established salesperson with a decade experience in the field.

Speaking at the book launch on Thursday, she encouraged young people to move beyond talk and take a bold step in contributing towards the change they hope to see.

Petra Aba Asamoah

“My generation is one that can talk, and sometimes even complain. But there is the need to act and do something about what we complain about.”

According to Ms Asamoah, the motivation to write was borne out of a “bad” experience she had with a sales person after which she decided to channel her complaint or otherwise into writing a book.

Many attended the launch on Thursday

What began as Facebook rant two years ago has now grown into a full guide from which most sales professionals or beginners can draw inspiration.

The 96-page book lays emphasis on the need for every salesperson to ‘Research’, ‘Rehearse’, ‘Relax’ and be ‘Ready’ at all times to sell to respective clients.

Petra liberally shares her frustrations and triumphs to help bring home the various lessons in sales.

Set in the local context with a global appeal, ‘Sales 101’ is a must-read for salespersons and everyone in general.

Copies are available online and in bookshops across the country.

Helping to launch the book were the Chair of the Electoral Commission, Ghana, Charlotte Osei, and Chief Executive Officer of Media General Pearl Esua-Mensah as well as Albert Ocran, Executive Pastor at ICGC – Christ Temple.

By Irene Amesimeku||Ghana

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