The National Youth Authority (NYA) has started accepting applications from the youth to select qualified candidates to undertake an online digital marketing and entrepreneurship training programme.
Individuals between the ages of 15 and 35 with a minimum knowledge in Information and Communication Technology (ICT) can apply for the programme through https://nyatraining.com or at the NYA Regional Secretariats by January 31.
The programme seeks to equip participants with the requisite technology-driven entrepreneurial skills to use the Internet, especially social media, to market their products and services as well as start virtual offices.
It forms part of the government’s drive to reduce unemployment in the country.
“It will also provide beneficiaries with basic digital media management skills to optimize their marketing efforts, find new job opportunities and create new businesses,” the NYA said in a statement.
Prospective participants will be introduced to Mobile App programming as they acquire basic technical skills and confidence to develop, promote, and sell local and international products through the digital market platform.
The NYA said the online digital marketing and entrepreneurship training programme is part of efforts to equip over 3,000 youth, mostly the vulnerable with employable skills by December 2018.
Having passed a pre-test session to establish knowledge level, successful applicants will benefit from three-month hands on training and technical support.
E-Marketing and Digital Media Entrepreneurship Training has the potential to help create a more practical and current set of learning tools to match the rapidly changing skills required in today’s workforce, building a new generation with the required skills and confidence to succeed in an emerging knowledge society
The NYA is collaborating with a number of organizations including the Accra Digital Centre, Kofi Annan ICT Centre, District Assemblies and Members of Parliament to carry out the programme.