A must-read: ‘Sales 101’ hits town on Thursday

The Ghanaian sales and marketing landscape is set to be rocked with arguably the best guide for industry players and persons with aspirations for a top position in this field.

“Sales 101”, a book written by Petra Aba Asamoah provides insights into the right skills and attitudes the modern salesperson requires to thrive.

Petra Aba Asamoah is a consummate salesperson and has the rare distinction of having transitioned successfully from the frontline sales role, through the middle belt of supervision to the executive level of strategy in sales, marketing, and customer service.

She is currently the General Manager in charge of Commercial at the Media General Ghana Limited.

She brings this expanse of experience to bear in her premier publication which is bound to be the first of many.

The book is uniquely written to qualify both as a sales textbook and as an everyday read for persons seeking to improve themselves and advance in their careers.

Written in a simple style, “Sales 101” offers an engaging and compelling read.

The writer borrows from practical experiences and liberally shares own frustrations and triumphs to help bring home the various lessons.

The book serves as a foundational tool for beginners starting out in the world of sales as well as serving as a valuable tool in the hands of the already established salespeople on their way to becoming high-earning, world-class salesmen, and women.

With endorsements from renowned sales and marketing professionals, authors and respectable personalities, “Sales 101” provides a clear-cut guide for sales professionals.|

“I wholly and unreservedly recommend this book, Sales 101, by my friend Petra Aba Asamoah and prayerfully expect it to be a hugely successful publication,” Rev. Albert Ocran, Pastor, Author, and Executive Coach, remarked.

“I enjoyed reading this book; it was very educative, insightful and provides useful guides to navigate the sales sector. This book is a first-hand book for young and upcoming professional. If you want to be successful in your business, I highly recommend this book for you!” said

Chris Opoku-Agyeman, PhD University of Akron, Ohio (USA)

“A fascinating insight on sales, well-articulated by one of the industry’s best in Ghana. A good read for current and aspiring salespersons,” Kobby Mensah, PhD, a lecturer at the MArketing & Consumer Behaviour department of the University of Ghana Business School, Ghana.

“Sales 101”  will be launched on Thursday, November 23, 2017, after which copies of the book will be available online and bookshops across the country.

Source: | Ghana

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