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Total Ghana launches 'B2C' fuel card

Total launch
Total Ghana brand ambassador Stephen Appiah attended the launch

Minister for Transport Fiifi Kwetey has observed that election years in the past have always been marred by rampant road traffic, clashes and fatalities as a result of indiscipline and disregard for safety regulations by motorists.   

He therefore called on the general public and all political parties to caution drivers and their followers and individuals who will be patronizing their political parties in the campaign period.

“Let us therefore avoid unnecessary speeding, drunk driving, wrongful over taking, use of mobile phones whiles driving and other ingredients that contravene conditions into road traffic” he emphasized.

Mr Kwetey made the remark at the launch of Total Business to Customer fuel Card (‘B2C’) held at the Labadi Beach Hotel in Accra on Thursday, June 30, 2016.

Speaking at the launch, Managing Director of Total Ghana Oliver Van-Parys said with the  introduction of the ‘B2C’, Total Ghana is very  proud not  only  to serve corporate entities but every customer including individuals, commercial and taxi drivers and the general public  which offers Total  an edge over  its competitors.

“We at Total Ghana are driven by the power of innovation with the move which gives us a competitive advantage over our competitors and also making the service available to many Ghanaians as we can is our pride,” said Van-Parys.

The Minister for Transport in his speech commended Total Ghana for the initiative, adding the introduction of the card is very timely as it has come at the time Ghana is gradually moving into cashless economy.

According to Sales & Marketing Manager of Total, Mrs. Adesuwa Adewole, the ‘B2C’ fuel card provides the user a simple and smart way of controlling and monitoring fuel consumption of their vehicles and also offer customers the way to pay for all purchases including patronizing carwash services within the 235 Total Service Stations across Ghana.

“This card is a powerful tool in the hand of every customer that allows users not only purchase fuel or other commodities from our stations but also help them to monitor their budgets and control fuel consumption to save them money.  We are therefore encouraging everyone to visit our shops, sign up and top up with just a minimum of GH₵ 20.00 which comes with instant bonus and you are good to go,” said Mrs. Adewole.

Deputy Minister of Energy and Petroleum, Benjamin Dagadu in a speech read on his behalf by Kwasi Twum Addo, a Director from the Ministry at the launch, also lauded Total Ghana for the innovation saying “It is gratifying that Total Ghana has taken the opportunity to reposition itself as a premium service provider by rebranding the Total ‘B2C’ fuel card”.

By Joseph Kobla Wemakor|Labadi, Accra|Ghana

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