Business

Agyepong named CIMG Marketing Practitioner of the Year

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Tigo Ghana’s Former Marketing Director Jesse Agyepong was over the weekend crowned ‘Marketing Practitioner of the Year’ at the 27th Chartered Institute of Marketing Ghana (CIMG) Awards.

Jesse Agyepong was recognized for his outstanding contribution to the marketing fraternity and largely to Tigo Ghana’s marketing transformation over the past years.

“I am excited and elated about this award,” he said.

“It always feels great to be recognized and awarded for your contribution within a sector and for your input to the growth of an organization.”

He dedicated the award to his former colleagues “who supported me assiduously in all our well embraced campaigns. Hard work, passion, team work has made this possible”.

He added that it is simply a reflection of hard work paying off “nonetheless one that challenges me to do more in my new space”.

Jesse Agyepong led the marketing team in 2014 where he first glowed the energy with the launch of the ‘Keep Doing You Campaign’ which became very popular amongst digital users.

He also led his team in the development of impactful campaigns including ‘Yensor Nkoaa’, #DropThatYam, #You4Know, Tigo Big Six, and currently running campaign ‘Wosuro-a-Wondi’.

Other brand activities which were churned out during his time at post included but not limited to Tigo Music Unplugged and Tigo GhanaMeetNaija. These were campaigns that echoed well with Ghanaians and positioned the company strategically during his tenure.

Source: 3news.com|Ghana

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